Back in the 1940s, Barney and Ally Hartman had no idea that their new sugary drink would become the fuel of gamers in years to come. Hell, at that time, they didn't even have games. Pong wasn't even around yet! By 1964, their citrus drink, which they called Mountain Dew after the slang term for moonshine, was circulating all over the USA. 43 years later, in an age of complex video games, Mountain Dew became the fourth best selling soft drink, just behind Coke, Pepsi, and Diet Coke, by targeting 12-30 year olds. Seeking a sugary and sweet drink, these 12-30 year olds, and the occasional 40 year old man in his mom's basement, flock to the various flavors of Mountain Dew, which at one time totaled 39 different variations. This plethora of flavors, resulting from video game advertising, sponsored games ranging from World of War Craft to the Halo series.
Personally, I hated Mountain Dew for a while. When I was a kid, I would always try to get a sugar high off the stuff. I'm sure it worked, but it made my teeth feel like they were wearing fuzzy bunny slippers. Years later, when I got back into gaming, I still couldn't get into Mountain Dew. Their catchy advertising campaigns didn't work on me. But a few weeks ago, when I was snowed in with nothing but a stack of Role Playing Games and my Xbox 360, I gave Mountain Dew another try. I didn't intent to give it this second chance, but I ended up with a whole two liter of the stuff after I ordered a pizza. I was $1.25 short of the needed total for delivery, so I decided to add on a drink. They didn't have Coke, or Dr. Pepper, or even root beer, so I settled for Mountain Dew, thinking, "What the hell. I don't have class this whole week. I can chug Mountain Dew and play games all night, and crash in the morning." And that's what I did.
I still am not a huge fan of this nuclear sludge colored pop, but as a gamer, I can't help but notice, and even appreciate the stuff. But today, most gamers I know choose different energy drinks to fuel their gaming. So what do you gamers think? Does Mountain Dew fuel your gaming? Does something else?
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